Google sees mobile ad rates passing PC rates... but ads or conversations... 20100315 23:36
From DiWiki.com
(Reuters) - Google Inc said that it expects the rates that companies pay for
search ads on mobile phones could surpass the rates of its existing PC-based
ad business thanks to the growing popularity of powerful smartphones. ...
"We hope and believe that there's even a chance that we could exceed desktop
in the future," Gundotra said in reference to the cost per click of mobile
ads. ... http://www.reuters.com/article/idUSTRE62E5FD20100315
Advertising is a form of communication intended to persuade an audience
(viewers, readers or listeners) to take some action. It usually includes the
name of a product or service and how that product or service could benefit
the consumer, to persuade potential customers to purchase or to consume that
particular brand. Modern advertising developed with the rise of mass
production in the late 19th and early 20th centuries. ...
http://en.wikipedia.org/wiki/Advertising
- My bet is desktop ads will prevail against mobile still for a long
time...
- ... but ads will fade in front of conversations very fast
- social web is all about talking, we are fedup of one way ads
- What is YOUR point of view?
- > JfAyel skype: condesjf
- Join more conversations ...
- > You2.0 http://wiki21.info
- > Magazines http://diwiki.org/
- > Enterprise2.0 http://diwiki.com

