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How Ford gets more sales with Social Media

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storytelling

This story is about how Ford started to build buzz and anticipation with social media a year before the Fiesta was brought to the United States, and how this impacted their sales.

Scott Monty, Ford from Michael A. Stelzner on Vimeo.

20091207.isayel.41x45.jpg isayel my takeaway from this video: focus on getting other people to tell people about your product or service + how Ford has made the API for their Sync system open to the public so Ford can benefit from outside talent and build a stronger community. Enjoy and let us know how your company is inter-acting with your customers?

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