Social business
From DiWiki.com
Enterprise2.0 - Big companies have to cede control of the business ecosystem to the customer
- Source > extracts of a debate which takes place on Quora about what are the distinctions between Social Business and Enterprise 2.0
- Social Business goes beyond the traditional boundaries of what we define as the Enterprise by including the customer in the conversation about what direction the company should take: this could including product improvements or co-creation, but also using feedback to adapt the way the company interacts with its customers: understanding and meeting customer needs and expectations and co-defining the the experience that meets these.
- Enterprise 2.0 is just another buzzword to describe the collaborative use of Web 2.0 tools inside a company. This seems to be very tools focus as very little attention is paid to the behavior side of things. Social Business really encompasses much more than tools, It really is about integrating the social aspect into all areas of your business not just behind the firewall. Being social at work is nothing new, but what is new is that we're all over the world and can't have the casual conversations that led to really good changes and revelations.
- Enterprise 2.0 seems to be transformational, while Social Business seems to be evolutionary
- A new, separate definition of Social Business has emerged that is not synonymous with the work of Muhammad Yunus.
- See revision page:http://en.wikipedia.org/w/index.php?title=Social_business&diff=374068176&oldid=374067999
"There are two meanings for the term social business (SB):
- A social business is a non-loss, non-dividend company designed to address a social objective. The profits are used to expand the company’s reach and improve the product/service.
- A social business is an organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web.
The remainder of this page is based on the older (first) meaning for social business, which has grown from the work of Muhammad Yunus and others. The newer (second) meaning is an outgrowth of the Web 2.0 technology space, and is based on the form of social tools, social media, and social networks."
Social Business, speaking purely for me, is the next generation of e-Business - a term introduced into the marketing and technology lexicon sometime around the mid 90s. Of course, we don't use the term e-business much any more because all large organizations have evolved e-business to simply mean "business," recognizing the Internet is an integral part of every business. So it will become the case for Social Business. In the future all business will be social, in the same way all businesses now embrace the Internet as an enterprise platform.
The relationships between firms, suppliers and customers are changing. The relationships are not purely transactional any more. The industrial relationship was based on the idea that the supplier did something for the customer that relieved the customer for doing that herself. Today leading firms are moving from the relieving logic to an enabling logic. Here the supplier does something together with the customer that enables the customer do things that would not be possible without the relationship.
The customers are not passive receivers and consumers of value but active contributors helping the providers to help them. Without the contribution of the customer, the value of the offering could not exist. Firm-customer relationships are not one-way but responsive interactions in which the parties “help each other to help each other”. Value creation is parallel and necessarily collaborative.
Division of work is now very different from the sequential, industrial value chain. Actors come together to co-create in a parallel, creative manner. Different actors participate differently in different times leading to each value creating situation being somewhat different and unknowable in advance. Thus it is not possible to take any organizational form or skill set as pre-given. Organizing and learning have to be ongoing, context specific, processes in time.
